A banner represents general and informative content frequently placed at the beginning of the page. This usually includes a logo, company name, search icon, photo related to the page, or slogan.

Search engines use the headings to index the structure and content of your web pages.
Users often skim a page by its headings. It is important to use headings to show the document structure.
<h1> headings should be used for main headings, followed by <h2> headings, then the less important <h3>, and so on.

A table is a structured set of data made up of rows and columns (tabular data). A table allows you to quickly and easily look up values that indicate some kind of connection between different types of data, for example a person and their age, or a day of the week, or the timetable for a local swimming pool.

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services. The CTA can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.