Release notes LightR Hosted and Dedicated
Google Analytics & GTM support
Magento admin:
lightR config > Website Config > Select store view > Google Settings
How to generate the GTM conversion tag
3. Copy value Conversion ID and Conversion label and format them together in the following format.
also read :
https://support.google.com/tagmanager/answer/6105160
"AW-[conversion ID]/[conversion label"
example: AW-959634117/NBFWCNnEsdMBEMW1y8kD